We’ll work with you to identify the people who are most likely to become leads – and ultimately – paying customers. Then, we’ll develop a focused strategy that attracts them to your site.
- Buyer persona development
- Keyword research
- Website design & development
- Search engine optimization
- Business blogging
- Social media management
Convert Visitors Into Leads
Once you’re attracting the right visitors, it’s time to convert them into leads. We’ll develop valuable, educational offers – matched to the appropriate lifecycle stage of each lead. This will increase value, credibility and help to position your company as a thought leader.
- Offer development (guides, white papers, case studies, etc.)
- Landing pages
- Opt-in forms
Close Leads Into Customers
We’ll develop a series of lead nurturing email campaigns focused on additional and relevant content, tailored to the needs and lifecycle stage of each lead. These email campaigns will continue to build rapport while moving leads closer to becoming sales-ready.
- Lead lifecycle identification
- List segmentation
- Lead nurturing campaigns (email marketing automation)
Measure & Analyze ROI
We’ll measure overall performance and marketing ROI on a regular basis so we can benchmark progress – together. It’s the most transparent way to ensure we’re effectively delivering results on time and on budget.
- Key performance indicator identification
- Hubspot setup & activation
- Proactive weekly benchmarking
- Weekly accountability calls
- Weekly & monthly reporting