Posted on:
October 27, 2010
Written by:
Sean Rosensteel

‘Just Say No’ To Search Engine Spam

Dear Business Owner:

We recently searched online for specific keywords relating to your business and found that your company’s website is buried in the search engines. If you would like to improve your search engine ranking and be seen on the top of Google, please contact us to be connected to one of our web-marketing experts.

Thank you!
Jessica
www.thegreatestcompanyever.com

Sound familiar? Very often we receive questions regarding how to respond to these pesky emails and whether to address them. Our answer? Delete. But before you do, consider why you received this sort of spam in the first place.

“Search Engine Spam” is nothing more than a solicitation. Companies use automated software to ‘scrape’ the top few hundred results on Google for specific keywords, and then generate email addresses associated with those listings. A mass email is sent, hoping to motivate recipients to respond because their company isn’t getting the search engine rankings that they need.

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Posted on:
October 22, 2010
Written by:
Karen Rosensteel

A Clean, Social-Friendly Website For Mother Network Guardians

Mother Network Guardians

Mission Accomplished: A clean, social-friendly web presence for Mother Network Guardians!

About Our Client: Since 2004 Mother Network Guardians has been the Chicago-land area’s leading outsourced IT provider. They enjoy partnerships with well-respected industry leaders like McAfee, Microsoft, Cisco, Dell and Symantec.

Working with Mother’s executive team was delightful. Thanks to Rebecca, Dave and Keith for making this project such a refreshing (and eye-opening!) experience for us.

Even though we consider ourselves “above average” when it comes to being tech-savvy, sometimes working with IT professionals can be a bit intimidating. They brought us into their world and explained the business on a very down-to-earth level that we could easily digest.

This is the same philosophy we have for planning and building websites so we were immediately appreciative of their refreshing approach.

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Posted on:
October 20, 2010
Written by:
Karen Rosensteel

YoYo Land Frozen Yogurt’s Yummy New Website

YoYo Land Frozen Yogurt

Mission Accomplished: A new, yummy website for YoYo Land Frozen Yogurt!

About Our Client: YoYo Land produces fine frozen yogurts for health-conscious consumers.

Located in downtown Wheaton IL., they offer fun, self-serve yogurt and an array of delicious toppings. Their yogurt contains high levels of beneficial live and active cultures to ensure a tasty and healthy experience.

Building their new website was tons of fun – and very tasty. Since we prefer to really get to know our clients before working with them, we made it mandatory to taste all 8 delicious flavors of yogurt. They passed our improvised and imaginary quality-control test and the rest is history.

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Posted on:
October 11, 2010
Written by:
Sean Rosensteel

Savvy Pro Web Logo Wins American Graphic Design Award

Award

Our logo won a Graphic Design USA Award!

We would like to extend a big THANK YOU to Keith, Steve and JJ at DW Advertising for creating an outstanding logo for our agency.

It goes to show the occasional “getting out of your own way” and inviting other experts to step in to create something unique from a fresh perspective really does pay off.

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Posted on:
September 14, 2010
Written by:
Paul Patzloff

Are You Answering The Growing Demand Of Longer Search Terms?

Longer Search Terms

Face it, the only thing constant about the Web is change.

Here’s a trend worth noting. According to a recent presentation by Compendium Blogware, the average search phrase is now four words in length. And what does that mean? It means everyday searchers from around the globe are getting more and more sophisticated with their searching methods. And it doesn’t stop there.

Listen to this: Today search inquiries based on eight words are now the fastest growing phrase count!

Eight words?

The long tail of search terms used to be a concept only Amazon and Ebay could appreciate. Now it’s gradually becoming a common practice.

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Posted on:
August 26, 2010
Written by:
Paul Patzloff

Is Facebook Places – Going Places?

Announced as a beta version earlier this month, Facebook Places provides a presence for your business’s physical store locations encouraging your customers to share that they’ve visited your business by “checking in” to your Place.

Facebook Places could make for some great organic impressions and may put a whole new twist on in-store promotions and loyalty programs. Imagine the fun you could have with interactive incentives and real-time inventory reductions. Used creatively, this could be a clever venue for businesses to better optimize Facebook.

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Posted on:
July 2, 2010
Written by:
Amy Seeback

Facebook Promotion – Free Website Giveaway

We’re finally taking our own advice (promoting something BIG on Facebook, that is!) and giving away a free website – a value of up to $3,000 – this Fall to one lucky Facebook fan.

Winner will be chosen October 15th, and will have the option to either use the credit for personal/business purposes or donate it to a local organization or charity of their choice.

Stay tuned for more details, as this promotion will start mid-July. To receive updates, simply become a fan on Facebook and keep an eye out for more info!

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