The Value-Driven Marketer

Secrets to maximizing your online marketing efforts

How to Choose Your Website Platform: 5 Big Considerations

Apr 12, 2017
 
 

Summary

Have you ever investigated website platforms and gotten completely lost along the way? Or maybe you chose a platform, built your website, and now you aren’t so sure? 

I recently went through this process myself and found that it was helpful to discover what was important to me based on my experiences and current competencies first, before opening up my web browser and diving into the weeds. 

And in sharing my five big considerations, I want to...

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How Your Target Market Can Help You Make Smarter Online Marketing Decisions

Apr 05, 2017
 
 

Summary

Why do we find ourselves struggling with our online marketing decisions?

Some days, we’re confident in the website, lead generation, and promotional decisions we make, and other days we become paralyzed with uncertainty. 

We recently discovered that revisiting our target market more frequently has helped us to make better, more informed decisions. Here’s how: 

1. Website-related decisions. What type of website structure will help our target...

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Why Your Online Advertising Results Are Below Par

Mar 29, 2017
 
 

Summary

Why do we run ads online but fail to see the results we know we can achieve? We see all these advertising gurus knocking it out of the park with their strategies, but sometimes when we launch our campaigns, we fail. 

Rather than let these experiences sideline us, let’s review three things that might enable us to produce above-average results:

1. Offer. Have you created a relevant offer (or resource) that delivers value to your audience? Do you have a...

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5 Ways to Enhance Your Email Marketing

Mar 22, 2017
 
 

Summary

What little changes can we make to our email marketing efforts to generate more positive results? 

Rather than look to fancy features for answers, let's take a moment to reduce the complexity of our emails and get back to the basics. 

Use these five simple tips to enhance your email marketing efforts:

One recipient. No, we're not talking about distributing emails one-by-one to your database. This is that personalization factor you're always hearing about....

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How We Should Think About Blogging

Mar 15, 2017
 
 

Summary

How can you publish blog posts that catch fire over time? 

Look online and you’ll find thousands of opinions on this topic. But most blog posts published today do nothing more than contribute to the digital noise machine. 

To stop the pollution and break through the digital noise barrier, here are three major shifts in the way we should think about blogging:

1. Value. Do you understand your target market? Are you delivering value with each blog post...

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How to Overhaul Your Neglected Website in One Day

Mar 08, 2017
 
 

Summary

How can you overhaul that neglected website in a way that’s fast, affordable, and almost painless? 

If it’s been a few years since you’ve updated your website, you may not realize website platforms have come a long way. In fact, we recently helped a handful of entrepreneurs and marketers overhaul their outdated websites in one day. 

Here’s how:

1. Lower your expectations. Don’t try to overhaul your website, generate more leads,...

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7 Software Lessons We'll Never Forget

Mar 01, 2017
 
 

Summary

So what do you do when you need to go on the hunt for new software? Do you have to commit time to all these trials and demos while disclosing your email address to so many people? And is there any way to avoid a long-term contract?

To help you approach these questions with eyes wide open, here are seven important lessons we've learned over the last decade:

1. Ideal software doesn’t exist. Stop investing hours of your time looking around for the perfect solution,...

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Should You Add That "Thing" To Your Website?

Feb 22, 2017
 
 

Summary

Have you ever wondered if you should add something to your website? For example, how many team members should go on your bio page, or how many photos you should include in your gallery?

I've struggled with the same questions and so have many of our clients. To help overcome this, here are six questions to ask yourself to ensure you're adding content to your website in a meaningful way: 

1. Where did this idea come from? Sounds common sense, and it is. Identify...

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How to Strengthen Your Website's Presence

Feb 16, 2017
 
 

Summary

What can you do to significantly strengthen your website’s presence? In other words, what can you do to optimize it? Should you upload a new banner to your home page, publish that new testimonial you received last month, or hire that website consultant you’ve been following for a while?

You see, we’ve been asked this question so many times over the last decade that we’ve lost count. While there are a lot of tactical strategies available out...

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What To Do If Your Website Gets Hacked

Feb 09, 2017
 
 

Summary

What do you do if your website gets hacked? Do you panic, act as if your world is falling apart and distract every person you can find around you?

Unfortunately for lots of us, getting “hacked” is more likely to happen than we might think, especially if our website platform is outdated and has been neglected over the past few years. Here are four steps you can take to keep your sanity, fix the problem ASAP, and then objectively consider the long-term...

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